Our Story

You may know Hermosa Cyclery best as the bike shop near The Strand with “free air” for your bike tires. But our story is a unique and special one with a history spanning four decades at the beach.

Our beloved Harold Schumaker (Schu) founded Hermosa Cyclery back in 1974 and built it into a landmark bike and skate store. Schu owned and operated his store for 28 years. It was his life and his crew was as close as family. Our boss was known as a compassionate man with a big heart. He helped countless people, sharing everything he had.

Upon his passing in January 2002, we were surprised to learn that Schu had left his store to the four of us in his will - Steve Collins, Larry Burke, Ken Liebowitz and Mark McNeill. We had come to know Schu as his employees at the store in the late 70s and 80s. We each worked for him for 5 to 10 years and loved our time at the store. We remained close with Schu in the years after, but we never expected the extraordinary gift he left us. We sure admired him and we are proud to carry on with the store he founded. It is a joy and a privilege for us to follow in his footsteps.

Remembering Schu in the Hermosa Beach City Council Chambers in 2002, Mayor, Kathy Dunbabin, said: “Nearly every child in Hermosa Beach worked at his shop, Hermosa Cyclery, at some point.” That included the Mayor’s own son.

Hermosa Cyclery’s heart and soul was founded by Schu and have been kept alive and thriving by all the good people who have worked here over the last four decades including those who continue to make us proud today.

“We grew up working at this store, in the center of one of the coolest areas in the South Bay. It just doesn’t get any better than that. It was a dream-come-true job for me at 16 years old,” said, Steve Collins. “And it still is!”

There’s one more special part to our one-of-a-kind story that completes our modern day fairy tale. The owner of our Hermosa Cyclery building just might be as proud of our history here as we are. Jeanette's history with the store is even longer than ours and it’s filled with just as much affection. Because of her considerable generosity, Jeanette was instrumental in making it possible for us to inherit the store in 2002. No one has been a bigger supporter or is happier to see our store carry on Schu’s legacy of serving the community today and into the future.

Jeanette and Schu have touched generations of lives, bringing happiness, fun and joy to our community and filling our lives – and so many others - with the good times and memories we will cherish forever. We are committed to continuing to share their vision, goodwill and love for what we do with the community for many years to come.

The sun is always shining on Hermosa Cyclery and it’s always a beautiful day, to ride a bike here in the heart of Hermosa Beach.

Steve, Mark, Ken and Larry


(L-R) Steve, Mark, Ken and Larry - 2003


Hermosa Cyclery - Summer 2012

Hermosa Cyclery - Summer 2011

Hermosa Cyclery - Summer 2009




Our Store



Our Founder Harold Schumaker and "Buddy" - Circa 1980


Larry - Celebrating Our 30-Year Anniversary in 2004