Schu-eet is the brand name coined by our partner Mark McNeill for the bikes making up our rental fleet. We created and manufactured them solely for Hermosa Cyclery, using only the best components. So a special name was needed. Paying homage to our founder Harold Schumaker, aka “Schu,” and capturing how sweet it is to ride The Strand, the name "Schu-eet" was a natural for our own line of cruisers.